Actually to get a good ranking in the search engines (especially Google) is not something that is very difficult when we know how to optimize a Web page. Material about SEO much we find on the internet, be it in the form or in the form of eBooks articles website. Of the many articles that discuss about SEO, I would like to summarize what I understand and I have to do to optimize your website.
There are three main elements in the #SEO website we should know and do if you want to optimize a website in the search engines. The third element is that among other things; Research Keywords, SEO Friendly Website (On-Page Factor), and Baclinks (Off Page Factor). By knowing crucial element in SEO, we'll it's easier doing website optimization on search engines for the long haul.
Let's discuss the three main elements in the SEO:
1. Keywords (Keywords) Website
Keywords are words or phrases as you type set of a person in the search field when they search for information on search engines, such as Google. Keyword (keywords) that can search engine users type in one syllable, two to three syllables, syllables, or even could be in the form of short sentences, depending on each user. In one niche, there are some keywords that are often used by users of Google's search engine. Well the website owner needs to do some research to find the keywords list keywords.
Research keywords (keywords research) is a move made by the owner of the website in search and specify keywords (keywords) that are most relevant to your niche website that will be built, whether it's keywords to the main page or to the article page. By doing research on keywords we can figure out what keywords are much sought after by the users of #Google, and how the level of competition on that keyword.
When our website is using the right keywords then the chances to get a good ranking in SERP (Search Engine Result Page) will be the better, and no doubt this will give tremendous potential traffic. Using the right keywords that keywords (keywords) is the most relevant keywords for your business website, many users use Google, and the level of competition can still be won.
There are many ways that can be done in selecting the right keywords for your website. One of the best ways to find those keywords is to use free tools from Google, that Google's Keyword Planner. In this article I do not discuss how to select the right keywords, article for the topic I posted in another article.
Essentially, research keywords is a very crucial initial steps in building a SEO friendly website. In my opinion, this element has a portion of 40% in an SEO campaign. Choosing the right keywords will make the process of website optimization and gain potential traffic from the search engines will be more easy.
2. Building a Web SEO Friendly yg (On Page Factor)
What's a web that SEO friendly? What is meant by SEO friendly website is a website built with certain standards so that the Web site is easy to navigate and are identified by the search engines. In addition, the web should also provide benefits to the user and easy to use/navigate. There are actually many things found on the On Page Factors a website. But based on my experience, only a few were very influential on the strength of On Page SEO, including:
A. Placement Of Keywords
If you want to optimize a Web page for a particular keyword, then make sure the keywords are listed in your pages so that the Google better understand what the focus of Your website page. Some parts in your website that need to be added to the keywords are:
- Title tags/web page title
- Meta Description
- The initial paragraph of the article
- Semantic URLs
- Navigation System
- H1, H2, H3 tags
- Internal links
- Image file (Alt)
B. Build Content Quality and relevant reply
If we notice, most of the websites that have a lot of content and quality is sure to dominate Google SERP. Therefore, make sure your content is high quality and relevant to the topics discussed. In addition, consider also to make the content details, usually a detail and length of the content more easily enter the Google homepage and tend to last longer in Google SERP. If you want to optimize the content for a particular keyword, make sure those keywords embedded within 100-150 word article made initial paragraph.
C. Increase Your Website User Interaction
User interaction on your website/blog turns effect on SEO. This user interaction will create a bounce rate (bounce rate) in a website will be getting smaller. To reduce the bounce rate we can add multimedia into posting articles on the blog, such as adding attractive image, add video, or diagram, so that our content will be more attractive and make the user happy to linger. In addition, give an opportunity to the audience to give Your opinion or comment by adding column comments on articles in your blog.
D. Add Outbound Links
Provides links to pages on other websites that are relevant to your blog content can also affect SEO. To add outbound links, this will provide a signal on Google what became the focus of the topic in your content. However, you must ensure that the Web site given links are websites that have Authority on the topic you discuss.
E. Website Load Speed
The Google ever mentioned that load speed of a website is one very important factor in SEO. The website that his slow loading process is normally closed by a user who can't wait wait, so was later influential in the search results on Google. Please check the loading speed of your website by using GTMetrix.com.
3. Build Backlinks (Off Page Factor)
To put it simply it's backlinks are links or links from a Web page to another website, in other words a user should give recommendations to the website to visit another website. Goal to build backlinks is to increase the popularity of a Web page on the internet, so that the website has had the opportunity to get a better position in SERP (Search Engine Result Page) of Google.
There are countless websites that we can take advantage of to build backlinks. Based on my experience, there are several types of highly effective backlinks for SEO campaign website, including:
A. Links from social media
Social media that I usually use to build backlink is Google + Twitter, Facebook, Pinterest, etc. Links from social #media are usually nofollow, but will increase the popularity of a Web page.
B. Links from social bookmarking
Social bookmarking that I often use is Diigo.com, Stumbleupon.com, Folkd.com, Lintas.me, etc. Links from social bookmarking is the nofollow and dofollow there also. Optimization using social bookmarking sites are usually very effective for local website, but need to be careful because too many links from social bookmarking sites and within short time, could be bad.
C. Links from Forum Signature
Some forum that I use to build backlinks is Bersosial.com, Forum.detik.com, Forum.kompas.com, Pengusaha.co, etc. Most of the links from this forum is dofollow site. More yummy anymore, other than putting up links in signature, we could also put up links in the articles we post on the forum, this effect is better for SEO. But make sure you don't do SPAM yes because most of the sites are very strict forum rules.
D. Links from Web 2.0 properties
Some web 2.0 that I often use is Blogger.com, WordPress.com. Tumblr.com, Edublogs.org, Bravenet.com, Blog, com, Kompasiana.com, etc. Links from the web 2.0 is largely is dofollow. Specifically for Blogger and Tumblr I usually utilize the blog was old and already has a Page Rank (PR) as a source of backlinks. The blog has been abandoned by its owner and can be registered by a new user, among bloggers often called Zombie Blog.
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