Jumat, 03 April 2015

How to protect your Website from Negative SEO

In the world of SEO (search engine optimization) is also no such thing as negative or Negative SEO campaign. The goal is to drop the rank or position of the competitors website in the Google search engine. Of course Negative SEO is very detrimental to the business website, because it could damage the reputation of a website in Google's eyes. Then how do I solve it? Adapted from the site blog.kissmetrics.com, the following are reviews about the SEO campaign is negative (Negative SEO).



What Is A Negative SEO?


Negative SEO is a series of actions taken by competitors to sabotage the rankings of your website in search engines. Usually negative SEO using SEO techniques that are prohibited by the rules of Google Webmaster, unethical techniques or commonly referred to as black hat techniques. Negative SEO attacks can be in many forms, such as:

  • Compromise your website (hacking)
  • Create hundreds of thousands of spam links leading to your site
  • Copying Your content, then that content mempublish in various places so that the case of duplicate content
  • Build lots of links from sites which are not qualified to use the anchor text such as Viagra, P0ker, and keywords that are not family safe.
  • Creating social media accounts are false and damaging the reputation of your website through your account
  • Remove links best owned by your website


If the Negative SEO is the real Threat?


Yes of course this threat is real. Negative SEO is a challenge that must be faced by the owner of the website, and there are already some of the affected website. The website affected by negative SEO often have difficulty restoring his reputation in the eyes of Google. Therefore the negative SEO should be prevented early on, as the saying goes, it is better to prevent than to treat.

You certainly already know Fiverr.com site, if you type in the keyword "Negative SEO" then we will find there are more than 15 thousand people who offer services Negative SEO.

Blackhat forum (blackhatworld.com) we can also find some of the blackhaters who have managed to do negative SEO techniques and dropping their competitors.

Thankfully Google have released tools to address potential Negative SEO practices, this tool can be used by webmasters free of charge. However, we must be careful in using this tool, use it as a last option only. Here's a video from Matt Cutts regarding negative SEO.

It normally takes 2-4 weeks to see the results of the work of this tool. I am sure there is no one who can be patient for a month to see their website hit by penalty. The best move we have to do is prevent it, not to the website you are having a bad impact for Campaign Negative SEO.

How To Prevent Attacks Of Negative SEO


1. Set up email alert the Webmaster Tools. Google can send alerts to your email:

  • When a malware attack your website
  • While the website does not get indexed by Google
  • When Your Web server connection problem
  • When your website get a manual penalty from Google


If Your website is not currently connected to your Google Webmaster Tools, then you should do so now. Login to Your Google webmaster account and click "Webmaster Tools Preferences".

Activate the email notification and select to receive notifications for all kinds of problems. Then click on "Save".

2. Track your Backlinks That you wake up

This is a very important step You do to prevent spammers were working on ' successful ' your website. Most of the Negative SEO done by building links from sites that are of low quality or the links redirect.

Tools that can be used to track our website is towards baclinks Opensiteexplorer.org and Ahrefs.com. Use the tools on a regular basis to determine the development of links to your website. Another tool that you can consider is MonitorBacklinks.com (unpaid).

Site Opensiteexplorer.org and Ahrefs.com can be used free of charge, but its use was very limited. If you want to track your site's backlinks and also a competitor, it is strongly recommended to use the paid version.

3. Protect your best Backlinks

Pretty panyak Negative SEO practices that attempt to try to remove the link we have to wake up with difficulty. They do it in a way to contact the owner of the website where Your links are. With on behalf of yourself, they try to ask the owner of the website to remove your link.

To prevent this, we recommended to use email with your own domain while building links and contact the owner of the other website. This could prevent someone else pretend to be You when contacting the owner of the website where your link is located.

4. Secure your Website from Hackers and Malware Attacks

We agree that the security of the website is something that is very important and crucial. Whatever Your site platform, make sure that security for websites that you wake up already strong enough. When you use the WordPress platform, you can read some tips for Securing Your website/blog from Hacker attacks.

You can also install additional plugins to enhance the security of your WordPress website, namely, by installing the plugin Google Authenticator. This plugin will enhance the security of WordPress website by applying the verification password to two steps. Each time you log in to the WordPress site, you will be prompted to add the code sent by the Authenticator to your smartphone Google (available for Android and iOS).

Use a strong password for your website, a combination of letters, numbers, and symbols. Always backup your files and the data base of your website periodically for the anticipation if at any time a problem occurs on your website. If your website allows a user to upload a file, make sure your hosting antivirus installed to prevent entry of malware.

5. Do an ethical SEO strategies

Many people assume that all strategies build baclinks for SEO is a form of SPAM that terkoordinir. Of course this is not entirely true, though indeed some actors doing SEO SPAM. Avoid the following actions:

  • Do not give links to the affected pinalty
  • Do not mempublish low quality articles, such as articles from guest blogger
  • Do not use the same keyword too many links for You
  • Do not buy links from the blog networks, this could be dangerous for your SEO for the long term


6. do not look for Enemies on the Internet

As we often hear the term "thousand friends is still too little, while the enemy is one too many", so should we build a healthy online community. There is no point creating hostility, especially on the internet. Do not create enemies in the online world because you never know who it was dealing with.

There are 3 reasons why a Spammer ' were working on ' your website:

  • For fun
  • For revenge
  • To get rid of you from competition in Google SERP


How To ' Combat ' The Negative SEO?


If you become aware that someone start doing Negative SEO on your business website, then you should do some of the following:

1. create a List of Backlinks that you want to Delete

Monitor the growth of the number of backlinks to your website periodically. Mark all links to your site, this information can we get via Google Webmaster Tools or with the help of the tools mentioned above. Check the source of Your links, whether these links could ruin the reputation of your website in the future? If Yes, then you must get ready to remove it.

2. Remove Backlinks

After you create the list website source of backlinks to deleted, the next step is to contact the webmaster or admin of the website. If the website does not create a contact page, then we can contact the webmaster by tracking their owners use the Who.is website to find an email address or phone number.

3. create a List Disavow Links

If you get an email about a manual penalty, a move that you can do is use Google Disavow Tool. Method on points 1 and 2 may not work we do, then to remove bad links we could make a list later disavow we can submit it to Google Webmaster Tools.

Conclusion:

The security of the website and the impression in the Google search engine is a very important thing for the owner of the website. The following is a summary of some of the things we can do to prevent the potential Negative impact of SEO:

  • Create an email notification from Google Webmaster Tools.
  • Track the growth of Your backlinks by using the Opensiteexplorer.org, Ahrefs.com, MonitorBacklinks.com.
  • Optimize your website's security.
  • SEO off page optimization done in a safe way.
  • Do not look for enemies on the internet.


Have you ever encountered problems with Negative SEO? What method are you using and what tools do you use to fix the issue?

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